Celebrity real estate agent Josh Flagg, media exec Griff O'Brien, and investor Andrew Shanfeld have teamed up to launch Estate Media, a personality-driven media company.
Real estate has become a huge pop culture topic, aided by reality TV series like "Selling Sunset" and the "Million Dollar Listing" franchise.
The company will offer content created with a network of real estate personalities who, Estate Media said, reach a collective 25 million followers.
While the real estate industry has come down from its pandemic frenzy, O'Brien believes Estate Media can ride ups and downs in the market.
Scroll down to see the deck Estate Media used to raise its seed round.
Persons:
Josh Flagg, Griff O'Brien, Andrew Shanfeld, O'Brien, Flagg, Shanfeld, Jack Davis, Chip, Joanna Gaines —, There's, Margot Ettedgui, TikToker Aaron Grushow, Robert Rivani, Glennda Baker, Ricky Carruth, Adam Weitsman, Chris Heller, Rich Antoniello, Austin Rief, Devin Emery, Brian Goldsmith, Ricky Van Veen, Justin Killion, Spence Markel
Organizations:
Estate Media, Entertainment, Crypt, HGTV, Los Angeles, Estate, Ojo Labs, Complex Networks, Austin, Morning, Growth Partners, Powerhouse Capital, CollegeHumor